Obviously once you have a product, either as the product owner, or as an affiliate, your aim is to get people to purchase it. Therefore you have to promote the product to get the attention of potential purchasers.
There are several ways to promote your product and this article looks briefly at some of the ways.
BUILDING LISTS AND GETTING TARGETED TRAFFIC
First of all, you need to have a website and/or blog as a landing page. Vendors will usually provide affiliates with promotional material such as banners to put on them. You then need to set up an auto responder on the blog or website and offer some incentive for people to sign up, such as a newsletter or free content-rich report. This way you will build a list of customers. It is important to keep your website and/or blog populated and up-to-date.
Your target market should comprise of people with specific needs and money they are willing to spend. The bigger their needs, the hungrier they are, and the more they will spend.
There are many ways to locate your market. Be open to ideas, trends, challenges, and problems, from television, newspapers, and other media and other people.
The lifeblood of any business is being able to generate consistent targeted traffic to your websites/blogs. Without this you will find building a customer base, an income and a reputation online a real struggle. THE MONEY IS IN THE LIST!
Another couple of advantages of having your own list of subscribers are: You can do joint ventures, and you will get more sales long term.
However, growing a list can be counterproductive when:
There may not be enough Clickbank products in your niche to maintain regular mailings to a list (in fact you should check that there are products at all with some niches).
Some buyers may have a need which is fulfilled with only one product and may not want repeated mailings. Finally, it’s not a good idea to focus on just one market, in case something happens to it, like people losing interest, or a product being banned. A more diversified approach is definitely recommended.
It is very important to communicate regularly with people on your list, to give them good value information, and to build a relationship with them.
However, you obviously need to get people to visit your website and/or blog in the first place to sign up to your list.
WRITING ARTICLES
By writing articles for article directories you can promote your affiliate product and place links back to your blog and/or website, and for your affiliate product, in the author resource box.
Use keywords in your articles relating to your product, and repeat them throughout the articles, for instance ‘affiliate marketing’ to get search engine attention.
A good way to decide what type of articles to write is to identify from online articles those receiving thousands of hits in days of being published. Go to EzineArticles and other article directories for articles that have had lots of hits early on. Use these articles to create your own on a similar theme.
FORUMS
Forum marketing is a powerful way to promote, especially if you concentrate on forums which are dedicated to the product/subject you are promoting. Forums with members that have urgent, shared problems which your product would resolve are ideal.
Join forums and take part in discussions, offer useful information and tips. Post something that shows you as an expert in the subject, offer free report with links to your promotion inside report.
OFFLINE ADS
Offline ads consist of classified and display ads. classified ads are cheaper and smaller, and good for generating enquires. They are restricted usually to 20-30 words of text only, and are for low price items straight off the page.
Some affiliates use 2-stage classified ads, where customer has to visit their site to find out more, to grow mailing lists. Classified ads can be used to test the sale of your product or to test success of the advertising media.
Display ads are large ads, best for selling high price products straight from page. People are more likely to trust display ads because of their cost.
Finally, there are plenty of social networking sites and video sharing sites to promote your product.
Remember, to use an incentive to get customers on to your list, and, importantly, that you must build yourself a good reputation online.
Friday 23 October 2009
Monday 12 October 2009
Why ClickBank is so good for Affiliates
Probably the most popular digital product marketplace, ClickBank, is held in high esteem by vendors and affiliates all over the world, and for good reason. It has been established for a number of years and knows the digital products business very well - what vendors and affiliates want and expect from it, and it strives to provide that.
What can be said with certainty about ClickBank is that it is an honest, reliable, user-friendly and very accessible market place. The customer service is first class, and responses to any questions or requests for help are very quick, in most cases, less than 24 hours. They answer questions personally instead of referring to FAQ’s pages.
ClickBank has very high standards and is very strict in what it allows on the site, and any vendors or affiliates are removed who do not meet their standards of customer care and quality control.
Also, very importantly, they have a reputation of never missing a payment to anyone, and they pay every two weeks bang on time.
There is one flaw with ClickBank, if you could call it that, and that is they only pay commission in US Dollars, no matter where you are in the world. This can work out quite costly in bank charges. However a way around it is to leave your payments to build up to higher amounts before converting to your own currency, and with ClickBank it is perfectly safe to do this.
An excellent way to get into Affiliate Marketing is by following a first class training program. Visit : http://tinyurl.com/ktb8re to find out more.
What can be said with certainty about ClickBank is that it is an honest, reliable, user-friendly and very accessible market place. The customer service is first class, and responses to any questions or requests for help are very quick, in most cases, less than 24 hours. They answer questions personally instead of referring to FAQ’s pages.
ClickBank has very high standards and is very strict in what it allows on the site, and any vendors or affiliates are removed who do not meet their standards of customer care and quality control.
Also, very importantly, they have a reputation of never missing a payment to anyone, and they pay every two weeks bang on time.
There is one flaw with ClickBank, if you could call it that, and that is they only pay commission in US Dollars, no matter where you are in the world. This can work out quite costly in bank charges. However a way around it is to leave your payments to build up to higher amounts before converting to your own currency, and with ClickBank it is perfectly safe to do this.
An excellent way to get into Affiliate Marketing is by following a first class training program. Visit : http://tinyurl.com/ktb8re to find out more.
Thursday 1 October 2009
EIGHT Ways to Choose Products to Promote as an Affiliate
As all successful affiliates know, the most important part of the marketing process is sourcing products with high selling potential. Without products people actually want to buy, no amount of marketing will compensate the affiliate for time, money and effort expended in their business. These tips will help you choose quality products with high selling potential generating good commissions for you:
#1 Go for goods and services that interest you as a buyer or enthusiast. It’s a well-known fact that selling products and services for which you are an actual or potential customer yourself, benefits you as a seller, both increasing your own enthusiasm in the product as well as helping you pass that enthusiasm to others.
#2 Go for high commission items over items of similar quality with lower rewards. They say it is just as easy to sell a high priced item as something costing just a few pounds.
#3 Go for unusual or highly specialised items where you effectively become one of a handful of sellers worldwide.
#4 Choose niche markets over general markets. Niche markets are those where buyers and sellers share closely defined interests, such as entering consumer competitions, collecting antique teddy bears, buying business opportunity books, and so on. General markets, on the other hand, are those where potential buyers share numerous interests, say good food and drink, holidays abroad, selecting Christmas gifts for family and friends.
Niche markets, by their very nature, comprise people known to be one hundred per cent interested in most products and services related to their shared interest.
They can be reached easily and at little expense, via specialist magazines and newsgroups, emailing lists, and such, unlike a general interest audience with members dotted here, there, everywhere.
#5 Choose products with repeat commissions and back-end sales potential. So, acquiring a customer can mean selling to that person many times over the years.
#6 Check that products and services are legal and acceptable in all your target areas. For example, gambling and alcohol illegal in some countries, and advertising is subject to more stringent rules and regulations in some parts of the world, and so on. So advertising material which is entirely suited to say, the American market, might well be banned in another country, or vice versa.
#7 Choose generous commissions over token rewards, especially where products are also in high-demand.
#8 Look for products that can be combined and marketed on one site. Here you can attract a massive audience of potential buyers for several, usually related products.
Avril Harper is a successful ClickBank vendor and affiliate and the author of A COMPLETE NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can read about at http://a2z120.bbbgb.hop.clickbank.net. If this link does not work, please copy and paste into browser and click on search.
#1 Go for goods and services that interest you as a buyer or enthusiast. It’s a well-known fact that selling products and services for which you are an actual or potential customer yourself, benefits you as a seller, both increasing your own enthusiasm in the product as well as helping you pass that enthusiasm to others.
#2 Go for high commission items over items of similar quality with lower rewards. They say it is just as easy to sell a high priced item as something costing just a few pounds.
#3 Go for unusual or highly specialised items where you effectively become one of a handful of sellers worldwide.
#4 Choose niche markets over general markets. Niche markets are those where buyers and sellers share closely defined interests, such as entering consumer competitions, collecting antique teddy bears, buying business opportunity books, and so on. General markets, on the other hand, are those where potential buyers share numerous interests, say good food and drink, holidays abroad, selecting Christmas gifts for family and friends.
Niche markets, by their very nature, comprise people known to be one hundred per cent interested in most products and services related to their shared interest.
They can be reached easily and at little expense, via specialist magazines and newsgroups, emailing lists, and such, unlike a general interest audience with members dotted here, there, everywhere.
#5 Choose products with repeat commissions and back-end sales potential. So, acquiring a customer can mean selling to that person many times over the years.
#6 Check that products and services are legal and acceptable in all your target areas. For example, gambling and alcohol illegal in some countries, and advertising is subject to more stringent rules and regulations in some parts of the world, and so on. So advertising material which is entirely suited to say, the American market, might well be banned in another country, or vice versa.
#7 Choose generous commissions over token rewards, especially where products are also in high-demand.
#8 Look for products that can be combined and marketed on one site. Here you can attract a massive audience of potential buyers for several, usually related products.
Avril Harper is a successful ClickBank vendor and affiliate and the author of A COMPLETE NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can read about at http://a2z120.bbbgb.hop.clickbank.net. If this link does not work, please copy and paste into browser and click on search.
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