The first thing you need to do is get yourself over to a domain registrar. There are several to choose from, and if you type ‘domain registrar’ into a search engine you should find several to choose from. GoDaddy.com are popular and they also provide hosting.
You really need to think carefully about choosing a domain name for your website or blog. The name you choose should relate to your business or whatever you are promoting. You should be specific with the keywords you use relating to your business, so as to get traffic from search engines. Ideally, build your business around these keywords.
A few things to consider when choosing a domain name are:
It shouldn’t be too long, so people can remember it.
Plurals aren’t a good idea, eg. John’sdogs’names !!
Nor are double letters, eg. Sandy’ssalon.
It should contain keywords related to your business.
It should end with .com if possible.
It should have a ring to it and be easy to remember.
It should create an image in the mind of the visitor.
It should not contain misleading words such as ‘best’, ‘top’ or ’No. 1’.
Hyphenating the words in your domain name can increase your ranking with search engines. However the domain name you give out to the public should not be hyphenated, so you should purchase both the hyphenated and unhyphenated name and link them. You can also have multiple domain names pointing to the same site, and you can have multiple extensions to the same name, eg. .com and .net and .org, or if you can’t get .com you can opt for one of the others instead.
Once you have your domain name, your website will be known by it, and repeat visitors will often type its name into search engines to get to it (type-in traffic). Changing your domain’s name would just lead to confusion and could lose you repeat visitors.
Include your new domain name in everything, emails, letterheads, business cards, but always use ‘www.’ instead of ‘http://’ off-line.
There are tens of thousands of domain names registered each day, so as you can imagine, it is getting harder to get a domain name you specifically want. Use your imagination and if necessary ask others for advice. Take the time to find the best one for yourself, you’re worth it!!
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